About

We build it,
then we run it.

Biz Hoist builds websites, applications and custom software for small and growing businesses — then runs them on infrastructure we manage ourselves. We are based in Delhi and we work with people everywhere.

We started by building things for ourselves.

Biz Hoist did not begin as an agency looking for clients. It began with a handful of products — Zappy Tools, DialFit, Citizen Bath, Essence Beauty — built end to end, deployed to our own servers, and kept running through every problem that comes after launch.

That order matters. Most agencies learn on client work. We learned on our own, where the only person inconvenienced by a bad decision was us. By the time we started taking on projects, we had already made most of the mistakes at our own expense.

Every line of code, every server, every database — written and run in-house. Nothing is subcontracted, and nothing gets handed off the day it goes live.

The work is deliberately narrow. We build things, we make them fast, and we keep them running. We do not do social media management, we do not run ad campaigns, and we will tell you plainly when a project needs someone else.

What you get instead is a small team that understands the whole stack between them — and, more usefully, one that sits in the same room. When the database, the code, the server and the search strategy are handled under one roof, problems that would take three vendors a week take an afternoon.

What we work with

The tools, and
what we use them for.

Not a logo wall. Everything below is something we use on real projects — including the four products of our own that run on it.

  • PHP 8.3Backends, APIs, WordPress and WooCommerce work
  • JavaScriptVanilla by preference — no framework unless it earns its weight
  • PythonFastAPI services, automation, PDF and document generation
  • SQLMySQL and MariaDB schema design, queries and migrations
  • HTML5Semantic markup, accessible by default, not div soup
  • CSS3Hand-written — grid, flexbox, custom properties, no utility bloat
  • BashDeployment scripts, backups and server automation
  • JSONAPI payloads, configuration and data interchange
  • SVGIcons and interface graphics, drawn rather than imported
  • RegexParsing, validation and text processing where it belongs
  • WordPress & WooCommerceCustom themes and plugins, never page builders
  • ShopifyStorefronts and Liquid templating
  • FastAPIPython services where speed and typing matter
  • ReportLabPDF generation — invoices, reports, certificates
  • PDOPrepared statements throughout — no string-built queries
  • ComposerPHP dependency management, locked and versioned
  • PHPMailerTransactional email over authenticated SMTP
  • cURLServer-side API calls, so keys never reach the browser
  • REST APIsBoth consuming them and building them
  • Razorpay & StripePayments for India and international
  • GA4 & Search ConsoleAnalytics and search instrumentation
  • PageSpeed & LighthouseThe same APIs behind our free tools
  • GitVersion control on everything, including client work
  • Ubuntu 24.04 LTSOur own VPS, not shared hosting with a thousand neighbours
  • NginxReverse proxy, caching, gzip and rate limiting
  • PHP-FPMTuned pools with OPcache, not default settings
  • MariaDBIndexed schemas, least-privilege users, regular dumps
  • Certbot & Let's EncryptTLS on everything, renewed automatically
  • systemdService management, restarts and boot ordering
  • CronScheduled jobs — backups, cleanups, report generation
  • UFW & Fail2banFirewall and intrusion protection as standard
  • SSH key accessPassword login disabled, deployment over SCP
  • DNS managementRecords, MX, SPF, DKIM and DMARC configured properly
  • Automated backupsScheduled snapshots, retained off the box
  • Uptime monitoringWe find out before you do
4Products built and still running
100%Written in-house, nothing outsourced
24hQuote turnaround, every enquiry
4People, all working on the build
How we think about the work

Five things we
actually believe.

How the work is covered

Four disciplines,
one small studio.

Deliberately small. You deal with the people doing the work rather than someone relaying messages to them, and every discipline below sits in-house — nothing is passed to an agency you never speak to.

NNitishFounder & Developer

Writes the code and runs the servers. Every project passes through him before it ships.

</>DevelopmentBUILD

The harder builds — applications, integrations and anything that needs architecture rather than assembly.

Search & SEOVISIBILITY

Technical audits, on-page work and local search. The reason our builds get found, not just built fast.

MarketingGROWTH

Positioning, copy and campaigns — making sure the right people land on what we build.

Proof, not promises

Four products, all ours.

These are not case studies written after the fact. They are live products we designed, coded, deployed and still maintain — and you can go and use every one of them right now.

Tell us what you're
trying to build.

We read every enquiry ourselves and reply within one business day. No sales sequence, no discovery call you didn't ask for.